SBJBC is delighted to be a Strategic Partner for MESIF Riyadh 2026, returning to the heart of Saudi Arabia to bring together leading global sports stakeholders for a high-impact forum focused on investment, long-term growth, and transformation across the Kingdom’s sports, entertainment, and tourism sectors.
Held in partnership with the Ministry of Investment and the Ministry of Sport, MESIF Riyadh 2026 will explore how Saudi Arabia is building a thriving and inclusive sports ecosystem. The programme will feature insights from giga-projects, government entities, sports clubs, and federations, with discussions centred on sports technology, infrastructure, major events, and regional development strategies.
MESIF Riyadh provides a unique platform for international businesses to connect with local partners and develop meaningful, long-term commercial relationships in one of the world’s most dynamic sports markets.
SBJBC members will benefit from a preferential discount to attend.
For further details, please contact events@sbjbc.org.
To register for MESIF Riyadh, please click here.
SBJBC Roundtable
SBJBC is also delighted to host an invitation-only roundtable on the sidelines of the wider MESIF event, titled “Beyond the Game: Tourism, Culture & Entertainment in Saudi Sport.”
This closed-door discussion will explore how Saudi Arabia’s tourism, cultural and entertainment sectors intersect with and support the wider sports ecosystem. The roundtable will focus on investment-enabling partnerships, operating models and collaboration opportunities, highlighting how experiences beyond the stadium can drive engagement, economic growth and long-term value across sport-led destinations.
The session will convene senior Saudi stakeholders alongside leading UK private-sector organisations to share international best practice, explore partnership models and identify areas for continued UK-Saudi engagement aligned with Vision 2030.
