SBJBC is delighted to highlight the opening of Batlah’s first-ever London pop-up at Selfridges, taking place from 30 July to 5 September 2026.
Founded in Saudi Arabia, Batlah is a luxury fragrance house renowned for its exceptional craftsmanship, rare natural ingredients and contemporary interpretation of the rich traditions of Middle Eastern perfumery. The immersive pop-up will showcase the brand’s complete fragrance collection, offering visitors the opportunity to discover both its signature scents and latest creations while experiencing the artistry and storytelling behind each fragrance.
The opening marks a significant milestone in Batlah’s international expansion and reflects the growing presence of Saudi luxury brands on the global stage. As UK–Saudi cultural and commercial ties continue to strengthen, the pop-up offers a unique opportunity for London audiences to experience one of the Kingdom’s leading contemporary fragrance houses.
To learn more about Batlah’s London debut and the story behind the brand, read their press release here.
📍 Selfridges, London
📅 30 July – 5 September 2026
