Uniting Through Sport: SBJBC Signs MoU with Football for Peace
SBJBC is proud to announce a landmark partnership with Football for Peace, formalised at Chelsea FC in June 2025. This strategic collaboration harnesses the power of sport diplomacy to foster UK-Saudi cooperation, promote youth engagement, and drive grassroots impact in line with Vision 2030. Together, SBJBC and FfP aim to create high-impact initiatives that use football as a tool for peacebuilding, inclusion, and international dialogue.
Click here to read the full article: SBJBC x FfP MoU Article
