SBJBC X AstroLabs Roadshow: Unlocking Saudi Arabia’s Market Potential
The SBJBC X AstroLabs Roadshow brought together leading voices from business, government, and investment to explore opportunities in Saudi Arabia’s evolving economic landscape. The event focused on two key pillars of the Kingdom’s Vision 2030 transformation: Sports and Mega Events (Day One), and Technology and IT (Day Two), offering strategic insights for UK and global companies considering expansion into the region.
Day One highlighted Saudi Arabia’s booming sports and entertainment sector, emphasizing its central role in Vision 2030. With the sports market projected to grow from SAR 32 billion to SAR 85 billion by 2030, substantial private sector investment opportunities are emerging. Key government stakeholders, including the Ministry of Sport and the Public Investment Fund (PIF), are driving this growth through grassroots development, mega projects, and international events such as the 2034 FIFA World Cup. Panelists shared strategies for market entry, with success hinging on local presence, authentic cultural understanding, and relationship-building.
Day Two shifted focus to Saudi Arabia’s technology landscape, underscoring its integration across all sectors. From digital government platforms and cybersecurity to AI, autonomous vehicles, and venture building, the tech ecosystem is rapidly maturing. UK firms were urged to act quickly but strategically, with a clear consensus on the need for physical presence in the Kingdom to unlock business opportunities—particularly in B2B and B2G sectors.
Across both days, a recurring theme was the importance of authentic, long-term engagement, cultural sensitivity, and alignment with Saudi Arabia’s transformative national agenda. The roadshow made it clear: Saudi Arabia is not just open for business—it’s offering a once-in-a-generation opportunity for those ready to commit.
👉 Read the full event recap below for in-depth insights, market entry strategies, and key takeaways from both days of this high-impact business forum. (Online PDF)
Access the Report [here].
