The Saudi British Joint Business Council (SBJBC) is pleased to announce our role as a supporting partner for ESTAAD 2025, taking place from 17-20 November 2025 at the Riyadh Exhibition & Convention Centre (Malham). As Saudi Arabia’s premier platform for sports and entertainment infrastructure, ESTAAD 2025 offers unparalleled opportunities to engage with the Kingdom’s ambitious plans for mega-events and urban development.
Event Overview
ESTAAD 2025 is co-located with Cityscape Global, the world’s largest real estate event, and serves as the first dedicated platform uniting the full ecosystem behind stadiums and mega-events in Saudi Arabia. With a market value of US$86 billion, the sports and entertainment sector is a cornerstone of the Kingdom’s Vision 2030, encompassing projects like the FIFA World Cup 2034, Asian Winter Games 2029, and World Expo 2030.
Agenda Highlights
Day 1: Saudi Arabia Welcomes the World
Exploring the strategic foundations for hosting global events, including the development of infrastructure and international partnerships.Day 2: The Pitch, the Players & the Fans
Focusing on creating memorable experiences for fans and players, with discussions on venue design, fan engagement, and event operations.Day 3: Design & Delivery
Delving into the architectural and engineering aspects of stadiums and arenas, emphasizing sustainability and legacy planning.Day 4: Esports – The Digital Arena
Examining the rise of esports and digital arenas, and their role in transforming entertainment experiences for a new generation.
Why Attend
ESTAAD 2025 offers a unique opportunity to:
Connect with key stakeholders across the sports and entertainment sectors.
Gain insights into Saudi Arabia’s strategic initiatives and investment opportunities.
Explore potential collaborations and partnerships in the Kingdom’s mega-event projects.
Participate in discussions shaping the future of sports and entertainment infrastructure.
Registration
SBJBC members interested in attending ESTAAD 2025 can register here or email events@sbjbc.org for more details.
For more information, including the event brochure please visit the ESTAAD 2025 website
