Uniting Through Sport Diplomacy: The Saudi British Joint Business Council (SBJBC) and Football for Peace (FfP) Announce Strategic Partnership
https://vimeo.com/1108071376?share=copy Uniting Through Sport: SBJBC Signs MoU with Football for Peace SBJBC is proud to announce a landmark partnership with Football for Peace, formalised at Chelsea FC in June 2025. This strategic collaboration harnesses the power of sport diplomacy to foster UK-Saudi cooperation, promote youth engagement, and drive grassroots impact in line with Vision 2030. […]
